Available for Contract and Fractional

Bridging High-Level Strategy with Deep Execution.

I’m Alessio. A Marketing Leader with 15+ years scaling brands like Verisure, Britax, and BAT. I combine Nordic structural rigour with Italian commercial agility.

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The Growth Clinic ⚡

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Not just a Manager.
A Builder.

In a world of "PowerPoint Marketers," I pride myself on staying close to the metal. I don't just allocate the €200k budget; I can still jump into HubSpot, fix the attribution model, or script the creative hook.

My career is defined by Consumer Scale (Verisure, Britax) and Marketplace Dynamics (Carplanner). I operate comfortably at the intersection of Commercial Strategy and Digital Operations.

Strategy

GTM, P&L Mgmt, Team Leadership

Execution

CRM, Meta Ads, Automation

The Stack

Performance Marketing (Meta/Google) Expert

MarTech & CRM (HubSpot/Salesforce) Advanced

Commercial Strategy & P&L Advanced

Creative Production (Video/Copy) Hands-on

Proven Impact

15 years of driving revenue growth across B2B, B2C, and Marketplace models.

Director

Led Omnichannel marketing across Northern Europe & Poland. Bridged Sales & Marketing execution.

+23% eCommerce Sales

+17% YOY Revenue (Nordics)

Head of GTM

Led the commercial market entry for Italy. Defined country strategy, Route-to-Market, and distributor partnerships.

Italy Market Launch

RTM Distributor Setup

Lead Gen

Managed €200k/mo performance budgets. Scaled acquisition while optimizing for CPS (Cost Per Sale).

+51% Lead Volume

+79% Sales Growth (2 yrs)

Startup

Built the B2B lead gen engine from scratch for an automotive marketplace. The "Zero to One" journey.

0 → €100k Monthly Revenue

3,000+ Leads / Month

My Creative Lab

I believe modern leaders must stay hands-on. Autentibox is a D2C premium food subscription service I built to bridge Italy and Denmark.

It serves as my live sandbox for testing Meta Creative Strategies, HubSpot/Brevo Workflows, and Logistics. It’s where I sharpen the tools I bring to my corporate roles.

Shopify Tech Stack

Creative Production

Supply Chain

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Ready to Scale?

Whether you need a full-time Commercial Director or fractional support to fix your Growth Engine, let's connect.

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Based in Copenhagen (Frederiksberg). Native Italian. Global Mindset.