Professional Summary
Marketing Leader with 15+ years of experience bridging Nordic commercial strategy with Italian market execution. Expert in scaling revenue for B2B, B2C, and Marketplace models across FMCG, Consumer Tech, and SaaS. Proven track record of managing significant P&Ls (€200k/mo budgets), building high-performance teams, and executing hands-on growth strategies using modern MarTech stacks (HubSpot, Salesforce, Meta Ads). Combining corporate rigour with entrepreneurial agility to drive sustainable growth.
Core Competencies
Commercial & Strategy
- Go-To-Market (GTM) Strategy
- P&L & Budget Management
- International Expansion (Italy/Nordics)
- B2B & B2C Revenue Growth
Performance & Tech
- Paid Acquisition (Meta, Google, LinkedIn)
- CRM Architecture (HubSpot, Salesforce)
- Marketing Automation & Email
- Data Analytics & Forecasting
Experience
Founder & Managing Director
Nov 2025 – Present
Autentibox | Copenhagen & Italy
- Launched a D2C premium food subscription service bridging Italian producers with the Nordic market.
- Built the entire MarTech stack from scratch: Shopify e-commerce, Brevo CRM automation, and Meta Ads performance engine.
- Managing full P&L, supply chain logistics, and creative production (video/copy) for rapid market testing.
Head of Go-To-Market (Italy)
Nov 2024 – Oct 2025
OOONO | Copenhagen
- Led the strategic market entry for OOONO in Italy, defining the country strategy and Route-to-Market (RTM) plan.
- Negotiated and secured key distributor partnerships to accelerate market penetration.
- Adapted global marketing assets to local consumer behavior, driving brand awareness in a new territory.
Marketing Director (Nordics, UK, Poland)
Nov 2020 – Nov 2024
Britax Child Safety | Copenhagen
- Directed Omnichannel strategy across Nordics, Poland, and UK, managing a team of 5.
- Achieved +17% YoY revenue growth in the Nordics and +23% increase in eCommerce sales through performance optimization.
- Bridged the gap between Sales and Marketing, ensuring digital leads converted into retail revenue.
Senior Digital Manager (NWEA)
Feb 2019 – Oct 2020
British American Tobacco | Copenhagen
- Led digital transformation for New Categories (Vaping/Oral), implementing Salesforce Marketing Cloud.
- Managed eCommerce operations (Magento) and performance media agencies.
Senior Digital Marketing Manager (Italy & Denmark)
July 2015 – Jan 2019
Verisure | Copenhagen
- Managed €200k/month performance budget, driving a 10x increase in lead volume and 6x growth in bookings.
- Optimized the full funnel from click to call-center booking, achieving 10x sales growth in 2 years.
Head of Digital Marketing (Startup)
May 2014 – June 2015
Carplanner | Rome
- Built the B2B lead gen engine from scratch for an automotive marketplace.
- Scaled revenue from €0 to €100k/month by generating 3,000+ qualified leads monthly for brands like Audi & Mercedes.
Digital Project Manager (Global)
April 2009 – April 2014
Neomobile | Rome
- Managed global digital projects for mobile gaming and app solutions.
- Played a pivotal role in driving growth for the SundayMusic app from 0 to 70,000 downloads.
- Led the development of an affiliate platform to track affiliates and manage ad serving.
Web Marketing Specialist
Jan 2008 – April 2009
ADMIRAL GROUP (ConTe.it) | Rome
- Led the strategic planning and execution of online campaigns (SEM, Display, Affiliate, Email).
- Employed advanced Web Analytics tools (Google Analytics, WebTrends, Conversion Lab) to drive optimization.
- Collaborated with the media agency on numerous creative projects, ensuring alignment with our overarching marketing strategy.
Web Marketing Specialist
Aug 2006 – Dec 2007
DADA.NET | Florence
- Developed web arbitrage brokerage campaigns to generate traffic through SEM (Google and Yahoo).
- Monetized traffic via behavioral content landing pages featuring Affiliate ADS and Yahoo Network feeds.
- Managed content and lead generation for whitelabel gaming websites through SEM and display channels.
Education
Master's Degree in Web & New Media Marketing
Ateneo Impresa, Rome (2006)
Master's Degree in International Communication
Universita' per Stranieri, Perugia (2005)